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TMRE: The Market Research Event
October 8-10, 2024
Loews Royal Pacific ResortOrlando

Paula Chona
Senior Principal, Consumer Insights at Discover Financial Services
Speaker

Profile

Paula Chona is Senior Principal, Consumer Insights at Discover Financial Services. She is in charge of uncovering the power and insights of Discover’s new Brand Health Tracker program to provide a strategic framework to improve Discover’s consideration in the marketplace.

Agenda Sessions

  • Using Discover’s Brand Health Tracker to Expand Brand Image and Drive Growth

    2:40pm

At this event