This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.


  • 00
  • 00
  • 00
  • 00
November 14-16, 2022
JW Marriott San Antonio Hill CountrySan Antonio, TX

Pauline Decroos
Director - Strategic Insights at Bel Group


Pauline is a consumer and business insights strategist with 20 years of experience. She started her career in Europe and now, based in the US, she leads a team of insights professionals located across the globe, to support Bel Group businesses locally. Always seeking innovative and effective ways of gaining consumer and shopper insights, her goal is to deliver high-impact learnings to accelerate the growth of iconic brands such as Babybel or The Laughing Cow, and to identify new business opportunities.

Agenda Sessions

  • BUSINESS CASE // End to End Development of a New Brand Using an Insight Community