Pratiti RaychoudhuryVice President, Head of Research at Facebook
Pratiti Raychoudhury is a Vice President, Head of Research at Facebook. She’s a Facebook veteran and has been responsible for growing the research disciple at Facebook globally over the span of 9 years. She currently leads research for Facebook’s Central Product Services organization which covers Core Growth, Social Good, Community Integrity, Civic Engagement, Ads, Business Platform, Research Operations and the Demography and Survey Science team, Family of Apps. Pratiti’s team of researchers and social scientists inform decisions across all stages of the product development lifecycle – from deep understanding of setting the product strategy to the nuts and bolts of executing against that strategy. The Demography and Survey Science team is a methods-focused central service research team that works across Facebook Family of Apps (FB, IG, WA and Messenger) to help identify and share best practices and methodological innovations in demographic and survey research. They also understand and track our product and brand sentiment. The Research Operations team is responsible for driving operational excellence.
Prior to Facebook, Pratiti was the Director of Customer Insights at Yahoo! where she led brand and campaign insights globally for Yahoo! and user experience research for Yahoo! Open Strategy (Open Social initiatives). She was one of the first researchers at PayPal where she spent 4 years leading the Consumer Research team.