Rajit ChakravartyDirector, Decision Science & Data Strategy at The Coca-Cola Company
Profile
As the Director of Decision Science & Data Strategy at the Coca-Cola Company, Rajit Chakravarty leads the proprietary survey research practice tracking the company’s brand health, beverage consumption, consumer shopping and dining behaviors. With a background in Statistics and Marketing, Rajit’s passion in leveraging robust data and analytics has helped Coke win over consumers, differentiate their brands, and make smart choices in the marketing mix.
Agenda Sessions
Data Integration, Lakes, and Scientists: Coca-Cola’s Journey to Become a True Data-Driven Organization
, 3:00pmView Session