This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Reed Cundiff
Chief Executive Officer at Kantar North America


Reed is the CEO of Kantar North America. In this role, Reed is responsible for helping Kantar clients transform their insights functions, move decisively from insight to action, and grow their businesses. 

Prior to Kantar, Reed worked for over ten years as the General Manager of Customer and Market Research for Microsoft.  During that period, he was responsible for the digital transformation of Microsoft’s customer and consumer insights and revamped his team into an internal consulting organization.  Prior to Microsoft, Reed had a series of roles in the technology sector, as a market analyst and consultant at Gartner and the Yankee Group and as one of the founders of Compete.