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TMRE
November 14-16, 2022
JW Marriott San Antonio Hill CountrySan Antonio, TX

Richard Bell
Managing Director, USA at PRS IN VIVO

Profile

A “recovering” attorney, Richard decided three years into a promising legal career that his creative and analytical skills would be better suited to understanding and inspiring consumers, instead of fighting with other trial lawyers. As the former Head of Brand Strategy for Omnicom agencies (BBDO ATL, et al), Richard’s prior roles also included Chief Marketing Officer, President, NA of the first global Neuromarketing Research company, Campaign Manager for US Congress, as well as a telecom, bottle cap and eyewear entrepreneur. His global research work has spanned categories as far ranging as FMCG, spirits, healthcare, airlines, sports and entertainment, retail, fashion and more.

Today, Richard sits on the Global Board of PRS IN VIVO and is the Managing Director of the US office in NYC - providing brands with the greatest chance of being purchased. And repurchased. An Economics major and baseball player at Tufts University with a Juris Doctorate from Emory University School of Law, Richard was Editor in Chief of an Emory Law Review.

 

Agenda Sessions

  • BEYOND OMNICHANNEL: ASIA’S DIGITIZATION OF ALL RETAIL IS COMING TO A STORE NEAR YOU // Are You Ready For The Phygital Tsunami?

    2:00pm