Sarah Tomasaitis

Director, Consumer and Shopper Insights at Suntory Global Spirits

Speaker

Sarah Tomasaitis is a seasoned Strategy and Insights Leader with over 20 years of experience in market research, strategy, innovation, and analytics. Throughout her career, she has demonstrated a passion for driving business impact, coaching high-performing teams, and crafting effective strategies that win in the marketplace.

Currently, she serves as the Director of Consumer and Shopper Insights at Suntory Global Spirits, where her role has expanded to cover both consumer and shopper insights, guiding the brand’s strategic decisions on a global scale. Before joining Suntory, she spent six years at Mars, where she held increasingly senior positions with a focus on global markets, and four years at Wrigley as Senior Manager. Her experience also includes a significant tenure at PEPSI's Gatorade brand and a foundational seven years at Nielsen, where she consulted for top CPG clients.

A proud Wolverine, Sarah holds a BA in Economics from the University of Michigan.