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Scott Harris
Manager of Strategic Research at Major League Baseball


Scott is the strategic research manager at Major League Baseball. His portfolio includes user and consumer experience research for baseball's digital products (, MLB.TV, and At Bat for iOS and Android) as well as advising Clubs on instrumentation and measurement of in-stadium experiences. Through a combination of surveys, analytics, and feedback interviews, Scott runs one of the largest "voice of the consumer" programs in the sports and entertainment industry, with deep insight into the sociocultural aspects of fandom. Based in New York City, Scott is a lifelong fan of baseball, strategy games, and detective novels.

Scott Harris's Network

Agenda Sessions

  • KEYNOTE: Insights Leaders - The Engine of the Experience Economy