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Scott Harris
Strategic Research Manager at Major League Baseball

Profile

Scott is the strategic research manager at Major League Baseball. His work portfolio includes fan insights and market intelligence for baseball's digital and in-stadium experiences. Through a combination of surveys, analytics, and feedback interviews, Scott runs one of the largest "voice of the consumer" programs in the sports and entertainment industry, with deep insight into the sociocultural aspects of fandom. Based in New York City, Scott is a lifelong fan of baseball, strategy games, and detective novels.

Agenda Sessions

  • MLB's Fan Census: How Baseball Mixed Methods to Count and Cluster Fans

    12:00pm
  • MLB's Fan Census: How Baseball Mixed Methods to Count and Cluster Fans

    4:00pm
  • LIVE Q&A with Scott Harrison, MLB

    4:20pm

Speakers at this event