Scott WilkersonPartner at HawkPartners
Scott Wilkerson helps clients develop fact-based marketing strategies. Scott is at home wearing multiple hats – marketer, strategy consultant, researcher and career coach. His areas of expertise include market segmentation, brand strategy, communications development and testing, marketing performance measurement and market opportunity assessment. He is also an expert qualitative moderator across many topic areas.
He has extensive experience working with clients across multiple industries, including financial services, pharmaceuticals/healthcare, education, technology, telecommunications, media, manufacturing, hospitality and consumer packaged goods. Scott has managed hundreds of engagements for clients in the US and abroad. His international experience includes management of numerous multi-country studies as well as in-country experience in UK, Germany, China, Russia, Ukraine, Netherlands and Croatia.