This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

November 14-16, 2022
JW Marriott San Antonio Hill CountrySan Antonio, TX

Shelby Bier
Head of Research - UTA Culture Marketing at United Talent


Shelby Bier is a marketing analyst in the Entertainment & Culture Marketing department at leading global talent, entertainment and sports company UTA. In her role, Bier helps brands craft their entertainment marketing strategies. Using a blend of analytics, consumer research, and market intelligence, she works closely with corporate clients across industries to evaluate cultural opportunities, talent partnerships, and measure success. Bier also develops thought-leadership studies on the entertainment landscape which have been featured in publications such as Variety, AdWeek and The Los Angeles Times.

Prior to her role at UTA, Bier was a senior research analyst at BuzzFeed, where she consulted on brand, content, and product strategy. While at BuzzFeed, she led multiple thought-leadership studies, including one on influencer marketing that brought in revenue for BuzzFeed talent.

Agenda Sessions

  • FEATURED SESSION: Dissecting the Metaverse


Speakers at this event