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November 15-17, 2021
Omni NashvilleNashville, TN

Shelley Krasnick
VP - Marketing Effectiveness at GfK


Shelley has over 20 years of experience in research, usability, strategy and customer insights. Her career spans multiple industries on the corporate and vendor sides of the business, with experience working at The Coca-Cola Company, Microsoft and Nordstrom. Shelley has an avid interest in finding ways to drive change in research, identifying new ways to address business problems while using our ‘Research Ninja Skills’ to ensure quality and confidence in our insights.

Agenda Sessions

  • BUSINESS CASE // Putting Inclusivity into Action: Practical Steps Toward Real-World Diversity & Inclusion in Research