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November 14-16, 2022
JW Marriott San Antonio Hill CountrySan Antonio, TX

Sobia Bashir
Global Innovation & Design Insights Lead at Mondelez International


Sobia joined MDLZ in 2018 as Global I&A lead, leading Innovation and Equity for Global icons like Oreo and Trident. Her current role is leading Innovation and Design Insights globally. She is responsible for setting the vision and strategy for Innovation Excellence and helping to transform tools, skills and capabilities working in close partnership with local business units. She has been in the CPG space for 13+ years evolving and transforming the Insights ecosystem throughout her career.

Agenda Sessions

  • BUSINESS CASE // Thinking Outside the Pack: How Augmented Reality Redefined Frames of Reference at Retail Shelf


Speakers at this event