Tamara CharmSenior Expert at McKinsey & Company
Tamara founded and leads McKinsey’s Agile Insights capabilities. She has been working with clients over the last 18 years to drive consumer-led growth, using cutting edge agile insights techniques to uncover opportunities and inspire transformation. Prior to joining McKinsey she worked in various positions in the non-profit and NGO worlds. She is also a RIVA certified qualitative moderator.