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TMRE: The Market Research Event
October 8-10, 2024
Loews Royal Pacific ResortOrlando

Tammy McGill
Head of Market Research at InComm Payments
Speaker

Profile

As the lead for Market Insights & Experience Management, Tammy is responsible for collecting thoughts and opinions of partners, consumers, the industry, and overall trends as well as proactively leveraging data to support the marketing and product teams in their decision making. Tammy develops research initiatives while ensuring on-going market data analysis and research for product launch development and marketing is readily available.

Prior to InComm Payments, Tammy held several senior roles at Verizon and GTE Wireless' marketing and insights function. She has both a Bachelor's Degree and a Master's Degree from the University of Georgia. Go Bulldogs!

Agenda Sessions

  • MASTERCLASS: How Suntory Global Spirit Used AI to Revolutionize Qual Research & Swipe Left—Where Artificial Intelligence and MR Should (and Shouldn't) Meet

    11:10am