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November 14-16, 2022
JW Marriott San Antonio Hill CountrySan Antonio, TX

Troy Figgins
Head of Consumer Insights at King's Hawaiian


Troy is the Head of Consumer Insights for King's Hawaiian where he is currently building an entire insights department from the ground up, with a focus on creating new capabilities that are powerful, nimble, customizable, and affordable. Prior to King's Hawaiian Troy was at PepsiCo, where he led a number of entrepreneurial marketing teams across brand management, innovation, and shopper marketing.

Agenda Sessions

  • Elevating Insights to Become a More Customer-Centric Business