Put consumer segmentation and cultural insights at the center of your strategy.
Challenge: Culture is always on the move, making it difficult for existing consumer segmentation to keep up.
Solution: Audiense's social consumer segments are derived from consumers’ behaviour “in the wild”, making it more likely to reflect real affinities, and become a powerful new input to the segmentation strategy. Audiense cuts social data in an unique way, which provides a great data-foundation to Persona development, understanding the audiences that matter to your business, or finding new audience pocket opportunities. We also pride ourselves on being the Batman to your Robin or PeanutButter to your Jelly when it comes to complementing social listening programs.