This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

BEGINS IN:

  • 00
    DAYS
  • 00
    HRS
  • 00
    MINS
  • 00
    SECS
November 15-17, 2021
Omni NashvilleNashville, TN

Audiense

Profile

Put consumer segmentation and cultural insights at the center of your strategy.

Challenge: Culture is always on the move, making it difficult for existing consumer segmentation to keep up.

Solution: Audiense's social consumer segments are derived from consumers’ behaviour “in the wild”, making it more likely to reflect real affinities, and become a powerful new input to the segmentation strategy. Audiense cuts social data in an unique way, which provides a great data-foundation to Persona development, understanding the audiences that matter to your business, or finding new audience pocket opportunities. We also pride ourselves on being the Batman to your Robin or PeanutButter to your Jelly when it comes to complementing social listening programs.