Ethnographic Research, Inc. has been a premier specialist in ethnography for over twenty years, and it shows in the robust insights we bring back for our clients. As social scientists, we know that ethnography isn't just about in-context interviews and observations. It is about taking an inductive, holistic approach to understanding and attending to social and cultural drivers in every project we do. This makes all the difference in walking away with those jaw-dropping, "a-ha" insights that ethnography is so valued for. Our specialties include health and illness, consumer products, leisure, and technology, but we have studied just about everything.