Matthew WhippPartner; IMG and B2C Lead, Global Transfer Pricing Services at KPMG
Matt leads KPMG UK’s large corporate transfer pricing team and specialises in the business to consumer market segment. Matt is an International Tax professional specialising in Transfer Pricing and Value Chain Management. He has 17 years experience combining advisory (big 4) and industry roles across property, communications, aviation and alcoholic beverages sectors. Prior to joining KPMG Matt was the Global Head of Transfer Pricing and business risk at Diageo. Matt has worked across multiple industry sectors, predominantly as an in house specialist, giving him unparalleled practical experience of not only complex operational design but the securing of value through effective implementation and dispute resolution.