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Trade & Channel Strategies
See you in 2023! Stay tuned for dates and announcements!

Bob Raffo
President at FirstView Financial/AmerisourceBergen


Raffo leads FirstView Financial AmerisourceBergen, an innovative provider of fintech solutions for pharmaceutical manufacturers. Since joining FirstView in 2017, Bob and his team have evolved the company from its previous focus on prepaid card management programs to be the fintech brand it is today bringing unique services to pharmaceutical manufacturers and healthcare providers through digital payment processing.

Bob’s career has spanned the pharmaceutical, payments processing, publishing and manufacturing industries, including founding two start-ups. With almost 25 years in healthcare Bob has experience as a CFO and CIO, with companies such as Conective RX, formerly PSKW, and Cardinal Health. As CFO at PSKW, he led its successful recapitalization, resulting in a significant equity investment from Genstar Capital.

Bob’s experience in finance, including payments processing, combined with experience working in heavily regulated segments, provide the back drop for FirstView’s emphasis on developing tools that improve access and affordability of pharma and healthcare for the underserved populations.

Agenda Sessions

  • Build Forward-Thinking Commercialization and Channel Strategies for Patient Affordability