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Trade & Channel Strategies
See you in 2023! Stay tuned for dates and announcements!

Reg Waldeck
Vice President, Market Access Lead, Prostate Cancer at Bayer


Reg Waldeck is Vice President and Head GU Oncology, Global Market Access, at Bayer. Previously he headed up Access, Pricing, and Health Economics at Celldex Therapeutics, an oncology biotech. Reg also spent 15 years at Bristol-Myers Squibb in various roles, including Access, Pricing, HEOR, global marketing, and US marketing.

Agenda Sessions

  • From Formulary Coverage to Rx: Value-Based Measurement, Contracting, and Pull-through