Trek's New Design Center

Trek Bikes opened a new design center in Waterloo, Wisconsin last week. Thing One will be a center for everything involving bike design.

The 20,000 sq ft studio is the new home for 55 designers working in environmental, retail, and industrial design alongside interactive, packaging, product graphic, and visual design teams. Also within the 'Thing One' environment is a world-class photo studio, retail merchandising areas, fabrication shop, and most importantly, a pro barista, only steps away.

Read more here.