Using Your Research

The November Issue of "CPG matters" has an excellent podcast titled "Combine Consumer Insights to Enhance Brand Marketing." Often companies gather a lot of information, but maybe at a loss on how to utilize it effectively. This latest Webcast from CPG helps organizations, and specifically marketers:

"gain more powerful consumer insights by integrating attitudinal and behavioral research to create Brand Strategies"

Check it out here, and let us know what you think of the CPG Webcast.