Many companies are striving to becomes more customer focused. The way we do research is evolving from episodic to strategic; we are trying to do more to learn from the right people at the right time when their feedback can make the greatest impact. We will talk about how to take your research practice to the next level.

In this workshop, you will learn:

Best practices for how to scale research whether you are a team of 1 or 100
How to plan a strategic research program that is metrics driven (both UX and operational)
How to select the right method at the right time to answer critical objectives

About workshop

UX researchers have typically done studies in labs, which enables them to control the environment and capture rich data. With the growth of digital technologies and budgets, many of the most innovative companies are taking research outside of the lab to get closer to where people are living and working. We will talk about effective strategies to adapt what you might now be doing in the lab to environments outside of the lab.

In this workshop, you will learn:

What types of studies are best done in the field
What tools and techniques are commonly used
Best practices for how to execute on research in the field so that findings will resonate with your stakeholders

Day OneMonday, 15 July 2019

Day OneMonday, 15 July 2019

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Get the latest news.
As it happens