Sam ShiSenior UX Researcher at EQUINOX
Sam is a UX designer and researcher, with experience building both 2D and 3D products (web, mobile, and VR). She has worked in early, mid to late stage startups as well as corporate. Her experience spans industries such as travel, hospitality, health & wellness. She has experience in conducting generative and evaluative research, product and design strategy, and business model validation. She lives by iterative design and rapid prototyping and is a thorough believer in teamwork. Always talking with humans, she's on a quest to achieve the highest form of empathy that she possibly can. She is currently based in New York and works at Equinox where she leads User Experience Research on the product team.
In the last 15 years, she has lived in the United States, Sweden, United Kingdom, Kuwait, Qatar, and Shanghai. Having practically grown up on a horse back, she rode for 10+ years and competed professionally, placing 2nd in a Junior Grand Prix division of the Arab League show jumping competition. She now pours her competitiveness into running far and training hard. Weekends include, but are not limited to half marathons, 18 holes, or songwriting.