Shilpi SinhaHead of UX at Ikea
Shilpi Sinha works with UX research and strategy at IKEA Group on a global level. Until spring of 2020, she has held an acting position as the Head of UX/UI, building a team from scratch and evangelizing Experience Design and User research throughout the organization. Shilpi has worked with defining the Digital Strategy that laid the foundation for the biggest transformation in the history of IKEA. Prior to her acting position, she was part of building an in-house Recommendation Engine for IKEA.com, which broke new ground for the company in terms of providing a more personalized experience online. Between joining IKEA and graduating with a degree in Industrial Design Engineering, Shilpi spent half a year in Silicon Valley working with research and startups at Nordic Innovation House.