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April 12, 2022
Vancouver Convention Centre, East Building

Jay Taylor
Chief Operating Officer at Mountain Equipment Company


Jay Taylor is a Canadian outdoor products executive with over 25 years of experience across the supply chain. Jay is a long-time MEC member. 


‒ LALO LLC: As CEO/COO was responsible for global P&L, sales, operations, and sourcing for this outdoor enthusiast footwear business 


‒ Hoka One One BV / CV: Was Global Brand President/COO running the worldwide P&L, sales, operations, product development of this high-performance hiking and running footwear brand 


‒ The Soze Group Distributors Inc.: Was President and an owner of Soze, which is a Canadian outdoor goods distributor 


‒ SnowCovers Sports Inc.: Jay was President and an owner of SnowCovers Sports where he started his career running two retail locations in Vancouver and Whistler 


‒ Quicksilver: Was an advisor to the Global Brand President. He worked to develop turnaround strategy for Rossignol, Dynastar, Look, Lange, Karma and Risport brands while reporting to the Quicksilver executive team 


• Jay graduated from the University of British Colombia, Vancouver, BC with a degree in Human Kinetics, specializing in biomechanics and human performance 


Agenda Sessions

  • Inside The Retail Mind Of One Of Vancouver’s Own: An In-Conversation With Mountain Equipment Comany