Ways companies are using social media

In a recent blog post at Social Media Today, Michael Gass shared with us some of the companies out there using social media. After looking through the list, it's great to see that each company is molding their social media plan to the audience they have. Here are some of the examples I liked: Xerox uses blogs, the NBA made a widget for it's All Star Game, Delta is utilizing Flickr and a blog, and Bon Appetit has a very interactive Facebook page.

Has the list left out any corporations you've seen using social media?