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May 31 (Pre-Conference Day) - June 3
The Diplomat Beach ResortHollywood, Florida

Doug Fritz
Founder at F2 Strategy


Doug Fritz is the co-founder and CEO of F2 Strategy, creator of Outsourced CTO (OCTO) and a WealthTech management consulting firm helping complex RIA, wealth, bank/trust and family office firms improve their technical capabilities to build exceptional client and advisor experiences. Doug, a veteran CTO and sought-after WealthTech consultant, leads our all-star team of executives in technology-driven operations, digital client engagement, performance and implementation, among many other areas for clients. Through F2 Strategy’s Outsourced CTO (OCTO) model and strategy consulting services, Doug is passionate about helping firms of all sizes deliver exceptional client and advisor experiences.

Doug is also an accomplished Industry thought-leader, speaker and judge at In|Vest, American Banker, Financial Times, WM.Com, RIAIntel, InvestmentNews, Family Wealth Report, WealthStack, and Financial Planning.

Before founding F2 Strategy with his wife and Chief Commercial Officer Liz Fritz, Doug was the Chief Technology Officer of First Republic Bank where he led the execution of the Wealth Tech roadmap. Prior, he was Senior Vice President of Wells Fargo Wealth Management Group.