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Western Canada Apartment Investment Conference
Tuesday, May 7, 2024
Edmonton Convention Centre

Holly Arnold
Regional Residential Practice Area Leader at Gensler


Holly Arnold has led many teams through complex residential projects, large and small over 25 years. She enjoys the unique challenges of each new project and applying ideas and thinking with the strength of the team to arrive at creative solutions for clients. Holly is interested in ways that architects and designers can impact the cost of building through design. At a recent AIA National Convention, she led a panel discussion titled “The Housing Crisis, How Architects Can Drive Change”. By understanding the basics of the total cost of a project, the design team together with developers and builders can approach projects looking for economy in areas with the greatest potential impact on overall project cost. Holly believes that the spaces we live and work in are essential to our happiness and wellbeing. Through design, she believes that architecture has the power to impact lives and lift the human spirit.

Agenda Sessions

  • Session A01 - New built rental: from concept to delivery to lease-up