What are some of the societal trends in the next ten years?

In a white paper at Decision Analyst, they look at ten of the trends the see emerging from society in the next ten years:

1. The Emergence of China as the World's Largest Economic Power
2. Global Demographic and Migration Shifts
3. Energy and Water Shortages
4. Managing our Waste/Reuse of Products
5. Lowering Education Standards/Less Skilled Thought Leaders
6. Brand Relationships Intensify
7. Short Time-Frame Transactions
8. On-demand Media Consumption
9. Extensive Expansion of Customization, Personalization, and Community Experiences
10. Youth Rules

How are these thing going to affect the market you're working with? Is there another trend you predict affecting our society today?