What to do when your market shifts

Movie marketing is facing a shake up. Reuters recently wrote an article about how time-shifting in television watching has caused movie marketers to re-evaluate when and how they are marketing their movies. What can movie marketers do to still reach their audience? Georg Szalai believes marketing on television can still work for movie marketers if they adjust the commercial running cycle, possibly running the commercials on television earlier in the product marketing life cycle. He also notes that a grass roots marketing campaign via digital sources may also be a great alternative. Through YouTube, Facebook, Mobile Apps and other mediums, it is actually less money per person for those who attend the movies.

Have you encountered a situation where your market has shifted? Did you find a new medium to reach them or did you shift with them?