What You Missed in Market Research This Week: 8/4 - 8/8

Here is what has been going on this week:

Usefulness of Big Data in the Future: There will be between 26-30 billion internet capable devices by 2020 will they be helpful to collect big data?

Only Big Data Can Prevent Forrest Fires: Can big data satellites predict wildfires?

Is Big Data Overrated: OKCupid's user experiment proves it is

Linking to Snowden: Big data company says it can link Edward Snowden leaks to changed terrorist behavior

New Market Research Tool: Idea Mill is a market tool to help 20 winning messages in early product development

Palantir Buys Poptip: The social listening firm focuses on unstructured conversions

SocialRank Lets You Analyze Twitter Followers: SocialRank evaluates follower based on location and keyword searches

Demanding More From Data: Combining analytics and data to provide insights

Social Impact Bonds: New way of driving innovation to solve social problems

Moving on from "Technical Plumbers": CIOs, CTOs are transforming to business enablers

About the Author:

Ryan Polachi is a contributing writer
concentrating his focus on Marketing, Finance and Innovation. He can be reached
at rpolachi@IIRUSA.com.