What You Missed This Week In Market Research 7/21-7/25

Here is what has happened this week:
Bridging the Knowledge Gap: A newer, faster data crunching engine from Apache Spark
Why Big Data Isn't Enough: Today's health systems collect data that is timely or actionable
Big Data is No Small Compliance Issue: Mining customer data must be done in accordance to privacy laws.
Amazon Web Service Names Sumo Logic a Partner: Sumo allows for faster analysis
Teradata Acquisitions Accelerate Big Data: Exploiting data has become imperative for success

Big Data Being Used in HR: Evolv helps assess and understand employees
New Tools for Market Research: Data in real time and eavesdropping into consumer gossip
Restaurant Chains Will Prosper in Digital World: Using technology to drive sales
Marketing Intelligence Forming Synergy: Technology has involved and become more integrated in the
marketing world
Actionable Social Analytics: Many firms are struggling to find actionable insights
Optimizing Content Strategy with Social Listening: Understanding what is said can help craft your strategy
About the Author:
Ryan Polachi is a contributing
writer concentrating his focus on Marketing, Finance and Innovation. He
can be reached at rpolachi@IIRUSA.com.



