Who's Drinking the Wine?

As you can imagine, the workshop about wine filled up quickly! Although we didn't get sample tastings, this presentation proved to be quite satisfying!

Chris Bacon, Director of Consumer Insights & Strategy at E&J Gallo Winery led us through their occasion-based segmentation workshop.

As he discussed the segments that most consumers fall into, I began to worry that I identified with them ALL! A few of the segments he referenced include: 'The Night is Young', 'Gather 'Round the Table', 'You're Invited', 'Unwind', 'Dinner for Two' and a few more'.sound familiar to anyone?

He tells a little more about a couple of these segments here:

Great workshop!