Win your customer loyalty the old fashioned way

Over at Customer Think, Kevin Stirtz recently looked at two simple ways you can continue to keep your customers loyal to you: know what they want, and know what you are best at. It's vital that you keep communication roads open, and that it is easy for both your customers and employees to give you feedback. If you make a goal to listen to their feedback and begin to use it to improve their expreience, customers will keep coming back to you.

What do you do to encourage feedback from both your employees and customers?