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You need Innovation Strategy and Innovation Technology to Succeed!

Posted by on 30 April 2012
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If your organization is prepared to embrace innovation as a
core value of your company, then you have to pursue two parallel
approaches. These two pillars of
innovation are your Innovation Strategy
and the Innovation Ecosystem. They're in a symbiotic relationship providing
the strength to hold up your company's future.
The two halves and how they work
together explained
:
As I've professed in the past, the Front End of Innovation requires
the support of a technology framework. This
means an innovation ecosystem, a place for all your smart people to assemble,
to be challenged, to collaborate, to post and enrich ideas.
Your organization also needs an innovation strategy.
This means
  • a commitment,
  • a steady flow of messages
    encouraging everyone to engage,
  • a welcoming place for your people to contribute,
  • and a firm encouragement for the team to
    participate.
To support your innovation strategy you need to put together the two puzzle pieces of Innovation Strategy with Innovation Ecosystems
Without this Innovation
Strategy you might find everyone at your company is afraid to post their ideas
or comments for fear of being harshly judged by others. Employees might hold back on their postings
until their thoughts are completely flushed out instead of getting those
notions out there and letting EVERYBODY flush out the idea. Without a proper Innovation Strategy your
team leaders might be inclined to screen those who want to get involved and let
in only certain, trusted people.
The two sister approaches of a culture of openness coupled
with a friendly, versatile technology are both required to successfully deliver
on the promise of innovation.
The Four Parts to the Innovation Circle of Life
(The role of Innovation Strategy coupled with an
Innovation Ecosystem)
If you approach new ideas with the notion of 'Research and
Development', then think of the Front End of Innovation as the Research
Phase. The very best ideas that result
from this collaboration can later move to Development.
The Seeding Stage: Here's how the "two sister approach" can work
together in the Research Phase. Both contribute
to driving adoption and engagement. Your
Innovation Strategy is supported by the tactical tools in the Innovation
Ecosystem.
The Innovation Strategy gets the message out: The Company
wants employees to put in time for innovation.
Hear Ye, Hear Ye! Let it be known that their comments, while still
respectful, are encouraged to be frank.
The innovation ecosystem offers email integration so it's easy to invite
others and to make certain good behavior is acknowledged.
Strategy decides to send out a monthly innovation newsletter
describing exciting events (and URLs) to be found within the new innovation environment. Ecosystem makes sure the landing page for
those URLS are interesting and it is obvious where the user should look and
click in order to participate. This stage will provide you focus.
The Feeding Stage: Once Organizational Engagement has begun the
two sisters go to work to encourage ongoing collaboration. Innovation Strategy conducts workshops,
events, symposiums or sending out interesting cultural artifacts or invites
guest speakers to Inspire people. The Innovation
Ecosystem enables Innovation Managers to moderate discussions, to let people
with common areas of interest discover each other and institute social science
monitoring and course correction to keep the discussions on track. The Ecosystem hands it back then to Strategy
to promptly and properly communicate success.
This stage encourages
collaboration.
The Weeding Stage: When you successfully get everyone engaged,
collaborating together, happily participating, actively contributing, you'll
need the two sisters to manage the tremendous amount of innovation social
network activity going on. Your strategy
for innovation will guide your idea flow'which ideas are plucked from amongst
the automatically promoted results. Innovation
Strategy will steer the choices made to enrich those ideas. The Innovation Ecosystem will identify and facilitate
the merging and clustering of like ideas.
It will help identify experts to include in the analysis of strengths
and weaknesses associated with the ideas and assign a numerical score.
This stage keeps information flowing.
The Harvesting Stage: If you've followed this gardening metaphor so
far, this is where you get the payback of harvesting those greatest of all
ideas resulting from the collaborative process.
Your clear Innovation Strategy will guide those who select project
candidates. The Innovation Ecosystem
helps prepare the final assessment: did we do a cost analysis; did we do a
market survey; is it a strategic fit with our other endeavors? The symbiotic sisters of sustainable
innovation help your organization execute on all the hard work that came
beforehand. This is where you execute!
There are two parts
to the Front End of Innovation.
  1. The Innovation
    Strategy guides your hand.
  2. The Innovation
    Ecosystem lets you play that hand.
Forward
you must go if you have any chance to compete in the challenging economic
climate in which we all find ourselves.
When you get ready to move forward, you'll need an expert Strategy
partner to share best practices; to bring in experts; to convince everyone to
adopt and engage; to help you architect your program.
And you'll need Strategy's symbiotic sister, an Innovation
Ecosystem, the technological component that allows everyone to assemble, to
collaborate, to capture the quantitative attributes of the chaos and disruption
required to make change happen. Good
luck!
If you'd like to see an example of how Innovation Strategy
& Culture Consultants work hand in hand with Innovation Ecosystem
Technologists, Visit CogniStreamer, and our Partner Cloverleaf at our booth at
the coming FEI Conference on May 15 &16 in Orlando. Come see us in booth 17.
Ron Shulkin is Vice President of the Americas for
CogniStreamer', an innovation ecosystem.
CogniStreamer serves as a Knowledge Management System, Idea Management
System and Social Network for Innovation.
You can learn more about CogniStreamer here http://bit.ly/ac3x60
Ron manages The Idea Management Group on LinkedIn (Join
Here) http://bit.ly/dvsYWD .
CogniStreamer' is an idea management software tool. It is an open innovation and collaboration
platform where internal colleagues and external partner companies or knowledge
centers join forces to create, develop and assess innovative ideas within
strategically selected areas. The CogniStreamer' portal is an ideal
collaborative platform that invites users to actively build a strong innovation
portfolio. In addition it provides a powerful resource for internal and
external knowledge sharing.
The CogniStreamer' framework is used by industry leaders such as
Atlas Copco, Bekaert, Case New Holland, Cytec, Imec, Phillip Morris, Picanol
and ThyssenKrupp. CogniStreamer' represents the best use of adaptive
collaborative technology to harness human skill, ingenuity and intelligence.
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