At Arootah, we specialize in executive coaching and business advisory services, dedicated to helping financial executives and their teams reach the pinnacle of performance. Founded by our visionary CEO, Rich Bello, an industry luminary with over 30 years of experience, Arootah stands at the forefront of financial excellence.

Rich Bello, former COO of Blue Ridge Capital, boasting an impressive $10 billion of Assets Under Management (AUM) at its zenith, has lent his expertise to some of the most prominent financial institutions in New York City. With leadership roles at Tiger Management, Morgan Stanley, and EY in his illustrious career, he has a track record of driving teams to achieve extraordinary results.

We've meticulously distilled the key actions and behaviors that underpin the success of both individuals and businesses in the financial sector. Our distinctive approach combines personalized coaching and advisory services with cutting-edge software, creating a robust accountability framework that paves the way for unparalleled success.

For emerging fund managers seeking guidance and transformational support, Arootah is the partner of choice. We empower financial executives to navigate the complexities of their industry with confidence, driving superior results and achieving peak performance