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5 Ways Creativity Creates Productivity

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Today, business leaders are completely and utterly focused
on productivity. Meanwhile, creativity is the spark of a new idea so incredible
that it interrupts whatever you're doing to get it onto paper. Creativity leads
to productivity, if that workplace environment is developed and nurtured in a
way that allows the two to peacefully co-exist. 
According to a recent Entrepeneur.com article
by Boland Jones, founder and CEO of PGi, here are five ways that fostering
creativity in your organization leads to productivity:
1. Encouraging
creativity promotes no boundaries
. No one knows where the next big
idea will come from, but it won't come from 'the land of we've always done it
this way.' Innovative ideas are shaping environments where creativity can
flourish turns work into a place without boundaries, where the processes of
last year can be forgotten.
2. Creativity tackles big
problems.
 Productivity is often envisioned as dealing with the
same tasks over and over. While this can be positive for business, it can also
prevent workers from challenging themselves to tackle bigger problems. Encouraging
creative thinking leads to employees' seeing the bigger picture and leveraging
productive focus on issues with a deeper impact.
3. Fostering
creativity shows employees they can change the workplace.
 Letting people
make a visible, tangible impact on their work environment is a powerful
motivator. No one wants to feel like a drone, mindlessly working through a task
list having no apparent meaningful impact. One of the keys to nurturing a
creative workplace is to give all workers a way to voice their ideas.
4. Creativity gets
people emotionally invested.
 For many people, especially entrepreneurs,
that passion comes easy. But for some, sparking that passion in the workplace
requires a more motivation. Regardless of their department or role,
workers who participate in the creative process can take ownership of an
idea rather than a to-do list. When staffers can own an idea from the beginning
all the way to its execution, they become more passionate and will work harder
to see that idea come to life.

5. Promoting
creativity removes the fear of failure.
 A key component of
fostering a creative environment is giving people the freedom to fail. The fear
of failure cripples creative environments as well as the flow of ideas and ultimately
productivity. Fear keeps us coloring between the lines, removing all
possibility of improving, streamlining or creating more effective ways to work. 

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