strategy from scratch or reviewing your business's current strategy to make
sure it reflects the goals for your business, there are a few key things you
should know. According to a recent Business2Community
article, here are 7 ways to nail down your best brand strategy.
may seem simple, but it can be more difficult than you expect. The more you
know about who you are as a business, the better you'll be able to communicate
that to your customers.
It's important to identify your unique attributes in comparison to your
competitors, but it can also be valuable to see how you're unique from a
broader industry perspective. Things like how you run your team, how you
interact with people online, what you value as a company, how you talk, how you
look, etc, are all part of what makes your business special.
is one of the big questions and one that's just as important for a brand to
answer. Why does your brand exist? What is it designed to do? What's your
vision? Without a solid answer to these questions, your brand won't be very
meaningful or effective.
exactly who your brand wants to serve, what their interests are, where they
spend time, and what they care about will guide your marketing efforts and your
business development journey.
Your brand's mission statement should very clearly explain what you're doing
and why. In addition, your daily business activities should tie back to these
You can't develop solid a brand communication strategy until you've answered
the questions above. After you've identified who your brand is, why you exist,
what you're doing and for whom, you can figure out how to talk to your target
audience and what kind of tone your brand should have.
It's true that where we invest our time is where we invest our lives. So, it's also
important to identify where the brand should be spending its time, both in
person and online.