communicate in new ways all the time. Today, every business requires creative
thinkers in the form of scientists, engineers, technology innovators, business
entrepreneurs, artists, writers and illustrators, designers, inventors, and educators. Creative people have the unique ability to
think outside of the box which will lead the future.
everyone to nurture his or her creative side, but research shows that fresh
ideas come more easily to some people than to others. So, what should you look
for when hiring naturally creative people?
from Professor ??yvind L. Martinsen of BI Norwegian Business School has some
suggestions. What you need to look for are traits that tend to be associated
with highly creative individuals. To identify these characteristics, Martinsen
gathered a group of artists, musicians, and marketing creatives and compared
them with a control group of others in professions less associated with
creativity. He found seven specific personality traits that stood out among the
artistically inclined including:
- Imaginative, playful, have a wealth of ideas, ability to be committed,
sliding transitions between fact and fiction.
- Resists rules and conventions. Have a rebellious attitude because of a
need to do things no one else does.
a need to perform, goal oriented, innovative attitude, stamina to tackle
need to be influential, attract attention and recognition.
the ability to see different aspects of issues and come up with optimal
- Have a tendency to experience negative emotions, greater fluctuations in
moods and emotional state, failing self-confidence.
a tendency not to be very considerate, are obstinate and find faults and flaws
in ideas and people.
practical and performance oriented, and advising that an employer looking to
bring creativity into her organization would be wise to conduct an analysis to
weigh the requirements for the ability to cooperate against the need for
Social Media Strategist at IIR USA in New York City, has a background in
digital and print journalism, covering a variety of topics in business
strategy, marketing, and technology. She previously worked at Technology
Marketing Corporation as a Web Editor where she covered breaking news and
feature stories in the tech industry. She can be reached
at firstname.lastname@example.org. Follow her at @AmandaCicc.