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Designing the design ecosystem of an organization

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Henry Hongmin Kim gave a thought provoking presentation on understanding, working within, and designing the design ecosystem of an organization.

Some key takeaways:

  • Design is a problem solving methodology driven by analytical and structural thinking
  • Design is thinking made visual - Saul Bass
  • Design is not the outcome but the process
  • Be goal oriented and process driven
  • Create crossfunctional and omnidisciplinary ecosystems
  • Mix colors of playdough and they become a mess, but put Legos together they keep identity and build upon each other.
  • Let go of ego
  • Designing for the audience of each step of the process.  Communicating to each step and each stakeholder is key.
  • Move from craftsman to partner
  • Algorithms are organisms, they grow and morph depending upon needs
  • Design is fight. Fight against ugliness -Massimo Vignellifuse

Michael Plishka is the President of ZenStorming ™ and Innovation and Design Consultancy.  Drop him a line at

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