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TMRE: The Market Research Event
October 28-30, 2025
The Paris HotelLas Vegas
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Pre-Conference: AI in Action Summit - ET (Eastern Time, GMT-05:00)

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Pre-Conference: AI in Action Summit - ET (Eastern Time, GMT-05:00)
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9:30am - 10:00am
Badge Pick Up & Networking
10:00am - 10:15am
Welcome to AI in Action 2025
  • Yogesh Chavda - Director, Center for Marketing Solutions, University of South Carolina
10:15am - 10:45am
KEYNOTE: Responsible AI: The Golden Standard
  • Dr. Scott Zoldi - Chief Analytics Officer, FICO
10:45am - 11:00am
Moderated Q&A with Dr. Scott Zoldi
  • Dr. Scott Zoldi - Chief Analytics Officer, FICO
11:00am - 12:00pm
MASTERCLASS: Unlocking the Power of Predictive Analytics in Market Research
12:00pm - 1:00pm
Networking Lunch
Showing 2 of 2 Streams
1:00pm - 1:10pm
Welcome
1:10pm - 1:40pm
Putting Synthetic Data to Work
1:40pm - 2:10pm
Transforming Enterprises with AI Agents: Use Cases, Challenges, and Best Practices
  • Kumaran Ponnambalam - Principal AI Engineer, Outshift by Cisco
2:10pm - 2:40pm
Enhancing Research and Exploring AI's Evolution
  • Kajoli Tankha - Senior Director, Consumer Marketing Insights, Microsoft
  • Jenny Reece - Senior Research Manager, Research and Insights, Microsoft
2:40pm - 3:10pm
Speeding Up Research Without Losing Rigor
3:10pm - 3:40pm
Intersection of AI & Insights: Real Life Applications of Data & Insights
  • Suraj Rajdev - Head of Analytics, Google
1:00pm - 1:10pm
Welcome
1:10pm - 2:10pm
WORKSHOP: Build and Optimize Concepts with Agentic Models
  • Yogesh Chavda - Director, Center for Marketing Solutions, University of South Carolina
2:10pm - 2:40pm
Prompt Like a Pro
2:40pm - 3:40pm
WORKSHOP: From Data to Decisions: How AI is Transforming Market Research
  • Eli Moore - Senior Director, Consumer and Brand Analytics, The Coca-Cola Company
3:40pm - 4:10pm
Networking Break
Showing 2 of 2 Streams
4:10pm - 4:40pm
The Human Touch in an AI World
4:10pm - 4:40pm
AI-Driven Survey Design: Creating Better Questions Faster
4:40pm - 5:10pm
AI Demos
5:10pm - 5:50pm
KEYNOTE PANEL: AI's Next Frontier: What's Coming and How We Get There
5:50pm - 6:45pm
Cocktail Reception
6:45pm - 6:50pm
Summit Concludes
NextTMRE 2025 Day 1
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