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TMRE: The Market Research Event
October 28-30, 2025
The Paris HotelLas Vegas
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Key Sessions
Marisa Thalberg
KEYNOTE: NEVER WASTE A GOOD CRISIS: HOW TO TRANSFORM AND THRIVE IN TURBULENT TIMES
Catalyst Brands; Pioneering Leader at Lowe’s, Taco Bell, and The Estée Lauder Companies
Gene Lee
MODERATED KEYNOTE: A SURE BET – THE POWER OF ANALYTICS AND INSIGHTS FOR BIG WINS
Caesars Entertainment
Duncan Fisher
KEYNOTE: WHY YOU SHOULD RUN YOUR BUSINESS LIKE A CIRCUS
Cirque du Soleil
Pamela Forbus
KEYNOTE PANEL: INSIGHTS: THE NEXT ERA
Mondelēz International
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TMRE 2025 Day 2 - ET (Eastern Time, GMT-05:00)

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TMRE 2025 Day 2 - ET (Eastern Time, GMT-05:00)
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7:30am - 8:30am
Badge Pick-Up, Breakfast & Industry Meetups
KEYNOTES
Showing 1 of 1 Streams
8:30am - 8:40am
TMRE 2025 Day 2 Kick Off
  • Oksana Sobol - Vice President of Insights, The Clorox Company
  • Antoinette Staples - Senior Director, Customer Insights & Success, McKesson
8:40am - 9:20am
KEYNOTE: NEVER WASTE A GOOD CRISIS: HOW TO TRANSFORM AND THRIVE IN TURBULENT TIMES

When Marisa Thalberg was hired as the first EVP of marketing in the history of big box home improvement when she joined Lowe’s in February 2020, it was unforeseeable that the “blank slate” canvas she took on would swiftly turn into a dynamic landscape of disruption and opportunity as the world shifted its focus to the concept of home like never before. Reflecting upon her experiences navigating her people through the most tumultuous headwinds in recent times, Thalberg shares universally resonant messages on leading teams through change, taking the right smart risks, and embracing the mindset of “never wasting a good crisis” in order to thrive in the midst of disruption and harness unforeseen circumstances as catalysts for ingenuity and growth.

  • Marisa Thalberg - Forbes CMO Hall of Fame Marketer; EVP, Chief Customer and Marketing Officer, Catalyst Brands; Pioneering Leader at Lowe’s, Taco Bell, and The Estée Lauder Companies
9:20am - 9:40am
Moderated Q&A
  • Marisa Thalberg - Forbes CMO Hall of Fame Marketer; EVP, Chief Customer and Marketing Officer, Catalyst Brands; Pioneering Leader at Lowe’s, Taco Bell, and The Estée Lauder Companies
9:40am - 10:15am
KEYNOTE PANEL: INSIGHTS: THE NEXT ERA

The future of insights is now, but what does it hold? In this keynote panel, senior executives leading the charge in insights innovation, will share their perspectives on what’s shaping the next era. From the evolving role of insights within organizations to the powerful convergence of Artificial Intelligence and Human Intelligence, this discussion will explore what it means to not just keep up, but lead the way.

Topics will include:

  • Where insights functions will live within tomorrow’s organizations
  • How AI is reshaping the way insights are done
  • Strategies for delivering smarter, faster insights at scale
  • What the future holds for market research as we know it
  • Pamela Forbus - SVP, Global Chief of Insights & Analytics, Mondelēz International
  • Michael Lancor - Vice President, Analytics & Insights Accelerator, Procter & Gamble
  • Kate Schardt - VP, Global Insights Capabilities & Partnerships, PepsiCo
  • Dr. Scott Zoldi - Chief Analytics Officer, FICO
10:15am - 10:55am
Morning Networking Break & AI Carousel
BREAKOUT SESSIONS
Showing 7 of 7 Streams
10:55am - 11:00am
Welcome
11:00am - 11:30am
Session to be Delivered by 84.51°
11:35am - 12:05pm
VoC Champions: Turning Your Enterprise into Champions for Your Customer
  • Jen Russell - Director of Marketing Analytics & Research, PSECU
12:10pm - 12:40pm
Session TBA
10:55am - 11:00am
Welcome
11:00am - 11:30am
Pharma AI Case Studies in Marketing and Market Research
  • Arvind Balasundaram - Executive Director, Commercial Insights & Analytics, Regeneron Pharmaceuticals
  • Derek Fetzer - Director, Customer Insights, Regeneron Pharamceuticals
11:35am - 12:05pm
Session to be Delivered by Knit
12:10pm - 12:40pm
Snapping into the Future of Content Creation
  • Aarti Bhaskaran - Ad Research and Insights, Global Agency Lead, Snap Inc.
10:55am - 11:00am
Welcome
11:00am - 11:30am
Session to be Delivered by GetWhy
11:35am - 12:05pm
PANEL: The Next Era of Insights
  • Seth Adler - Head of IMI Media, All Things Insights
12:10pm - 12:40pm
Session to be Delivered by GWI
10:55am - 11:00am
Welcome
11:00am - 11:30am
Digital Transformation in Automotive Market Research
  • David Terebessy - Sr. Manager, Americas Market Intelligence, Nissan Motor Corporation
11:35am - 12:05pm
Session to be Delivered by Numerator
12:10pm - 12:40pm
PANEL: Unleashing the Ultimate Market Researcher's Toolkit
  • Teresa Correa-Pavlat - Consumer, Business, Insights & Analytics Lead, Brand & Incubator, Haleon
10:55am - 11:00am
Welcome
11:00am - 11:30am
Session to be Delivered by Vital Findings
11:35am - 12:05pm
Establishing Rigor & Trust in AI-Powered Insight Generation
  • Yerusha Nuh - Staff UX Engineer & Co-Lead of Research Execution, Google
12:10pm - 12:40pm
Session to be Delivered by Rival Technologies
NETWORKING
Showing 1 of 1 Streams
12:40pm - 1:55pm
Networking Lunch
BREAKOUT SESSIONS
Showing 7 of 7 Streams
1:55pm - 2:25pm
Session to be Delivered by Highlight
2:30pm - 3:00pm
From Tactical to Transformational-How We Built a Strategic Insights Function from the Ground Up
  • Taylor Doolittle - Consumer Insights & Emerging Capabilities Leader, Eastman Chemical Company
1:55pm - 2:25pm
Evolving User Research in the Age of AI
  • Daniel Hirst - Senior UX Researcher, Research and Insights, Vivint Smart Home
2:30pm - 3:00pm
Session to be Delivered by Fairgen
1:55pm - 2:25pm
Session to be Delivered by Brandtrust
2:30pm - 3:00pm
Session to be Delivered by Recollective
1:55pm - 2:25pm
PANEL: Bridging the Gap: Turning Analytics into Actionable Insights
  • Tamar Rimmon - Vice President, Research & Analytics, Fandom
2:30pm - 3:00pm
Session to be Delivered by Dynata
1:55pm - 2:25pm
Session to be Delivered by C+R Research
2:30pm - 3:00pm
Fueling Innovation with a Customer-Centric Approach: How Consumer Needs Drove TurboTax to Innovate and Launch the "Do It With Me" Tax Prep Solution
  • Lexie Franchak - Staff Market Research Manager, Intuit
  • Whitney Kalscheur - Staff Market Research Manager, Intuit
NETWORKING
Showing 1 of 1 Streams
3:00pm - 3:30pm
Afternoon Networking Break & AI Experimentation Lab
BREAKOUT SESSIONS
Showing 7 of 7 Streams
3:30pm - 4:00pm
Connected Journeys: How Research Helped Shape CVS Health’s Strategy for Integration
  • David Butler - Executive Director, CVS Health
4:05pm - 4:35pm
How the New KHC Shopper Insights Enterprise Team is Driving Thought Leadership - One Step at a Time
  • Karen Lee - Shopper Insight Enterprise Lead, Kraft Heinz
3:30pm - 4:00pm
AI in the Researcher's Toolbox: Promise, Pitfalls, and Practice
4:05pm - 4:35pm
AI-Fueled Insights to Power Business Impact
3:30pm - 4:00pm
What Women Want
  • Abby Korhonen - VP, Strategic Intelligence – Innovation & Partnerships, Dairy Management Inc (DMI)
4:05pm - 4:35pm
Session to be Delivered by Sentient Decision Science
3:30pm - 4:00pm
Speak. Sponsor. Exhibit.
4:05pm - 4:35pm
Session TBD
3:30pm - 4:00pm
The Skillsets of Tomorrow's Market Researcher
4:05pm - 4:35pm
How to Effectively Use Synthetic Data for Market Research
Showing 1 of 1 Streams
4:45pm - 5:15pm
MODERATED KEYNOTE: A SURE BET – THE POWER OF ANALYTICS AND INSIGHTS FOR BIG WINS

Learn how Gene Lee, Chief Data Analytics Officer of Caesars Entertainment, hit the data jackpot on his 14-year journey of getting analytics and insights to work together harmoniously. From hotel pricing to online sports betting and traditional brick and mortar, Gene and his team of 250 have redefined the meaning of a data-driven organization.

This keynote interview will explore how and why aligning insights and analytics is a winning strategy. It will also highlight the critical business value insights provide, helping to inform strategy and drive smarter decisions.


  • Gene Lee - Chief Data Analytics Officer, Caesars Entertainment
5:15pm - 6:00pm
KEYNOTE: WHY YOU SHOULD RUN YOUR BUSINESS LIKE A CIRCUS
  • Duncan Fisher - Chief Show Operations Officer, Cirque du Soleil
6:00pm - 6:05pm
Wrap of Day 2
6:05pm - 7:00pm
Haunted Cirque Soiree
TMRE 2025 Day 1
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