Art Klein

CEO at MSW Research

Speaker

Art’s passion for innovation in market research stretches back to his start in the business, which coincided with the beginnings of online research. Today that passion is displayed in MSW’s Creative Gauge AI – a game changer resetting expectations for advertising research.

He has experience in a wide array of marketing research disciplines including panel, custom, syndicated and advertising copy testing and tracking. And he has worked for clients in such fields as pharmaceuticals, fast food, telecommunications, retail, financial services, automotive, business-to-business, technology among others. Always with the goal of providing clients with actionable insights to improve advertising effectiveness and drive brand growth.