Ben Harknett

CEO at Cambri

Speaker

Ben Harknett is the Chief Executive Officer of Cambri, a pioneering consumer insight and innovation platform with offices in Finland, Sweden, London, and Austin. Cambri enables brands to test product concepts early and often using AI-driven predictive modeling—achieving more than 70% accuracy in forecasting in-market outcomes, far surpassing traditional research methods.

Ben brings deep experience in scaling SaaS and analytics businesses globally. Prior to Cambri, he held senior commercial leadership roles at RiskIQ (acquired by Microsoft) and Wildfire Interactive (acquired by Google), where he helped drive international growth.

As CEO of Cambri, Ben leads the charge in shaping the company’s global growth and strategic direction, guiding its mission to help leading consumer brands—including Nestlé, Coca-Cola, and Danone—de-risk innovation, accelerate time to market, and close the say-do gap through AI-powered product concept testing.