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TMRE: The Market Research Event
October 28-30, 2025
The Paris HotelLas Vegas

Dawn Holliday
Director, Consumer Insights at Taco Bell
Speaker

Profile

Dawn Holliday recently joined Taco Bell to lead consumer insights, supporting the product development pipeline, brand and product marketing, strategic initiatives and providing foundational research on the brand muse and QSR consumer landscape. Prior to joining Taco Bell, she led global audience insights for Disney+. She holds a Master's Degree in Business Administration from Yale University and Bachelor of Arts in Cinematic Arts from the University of Southern California.

Agenda Sessions

  • From Insight to Impact: Fueling Creative Excellence with Psychographic Precision

    1:40pm