Delicia Cooney

Sr. Director, Consumer & Shopper Insights at Newell Brands

Speaker

Delicia Cooney is a passionate insights leader who believes in the power of knowledge to spark action, innovation, and growth. She joined Newell Brands in February 2024 as the Senior Director of Consumer & Shopper Insights for Kitchen & Home Fragrance brands, where she brings curiosity, strategy, and a deep commitment to understanding consumer behavior. Whether she’s partnering with business teams to shape strategy or mentoring future marketing leaders, Delicia thrives on turning insights into impact.

With 20 years of experience spanning industries, business models, and brand life cycles, Delicia has built a career at the intersection of data and decision-making. She has held leadership roles at globally recognized companies, including The Coca-Cola Company, Johnson & Johnson, Abbott, Georgia-Pacific, Serta Simmons Bedding, and WestRock. Her ability to translate consumer understanding into real-world business results has made her a trusted voice in the industry.

Delicia holds a Master of Marketing Research degree from the University of Georgia and a Bachelor’s in Accountancy from the University of Illinois, blending analytical rigor with consumer-centric strategy.

Outside of work, Delicia is all about family. She and her husband of 17 years, Tony, spend weekends cheering on their two boys, Jackson (11) and Graham (9), as they take over the soccer and football fields. Whether she’s decoding market trends or sideline coaching from the stands, Delicia brings the same energy, passion, and strategic thinking to everything she does.