Eric Tayce

Vice President, Corporate Innovation at Burke, Inc.

Speaker

Eric is responsible for consultation with clients on designing, planning, executing, and interpreting strategic and tactical research. He is trained in a variety of tools and techniques leveraged to analyze data and extract meaningful business insight.Eric is a product of Burke’s efforts to recruit and train well-rounded researchers. With 20+ years in the industry, he has experience that spans the entire research process from the perspectives of both a supplier and a client. Eric’s expertise covers many business issues, with particular emphasis on brand equity, brand image and positioning, segmentation and product optimization. Eric’s experience extends to both domestic and international research projects.In addition, Eric has responsibility for elevating the impact research has on business decisions. His primary focus areas include data integration and synthesis, storytelling, and facilitation of activity-based meetings designed to engage stakeholders on highly visible, strategic initiatives or to activate business plans against research results.