Jason Boyd

North America Commercial Director, Consumer Behavior & Insights at NielsenIQ

Speaker

Jason oversees Consumer Behavior & Insights solutions in North America, as part of NIQ’s recently formed Strategic Analytics & Insights group. He is passionate about answering business questions related to people – how they behave, what they think, ways they shop, how they feel. He has previously held multiple research roles over the past 19 years, driving customer success across a variety of industries including tech & durables, digital/social media, FMCG and healthcare.